Web for All - Achieved by creating accessible and global-friendly websites.Unlike web design principles that often stem from psychological studies and laws, web standards are actually established and regulated by a number of governing bodies.Īt the forefront of web standards is an organization called the World Wide Web Consortium (W3C), which is led by Tim Berners-Lee (the guy who invented the Web). Generally, they revolve around the technical aspects of building a website, with the primary goal of making the web a place that everyone can equally access and enjoy. Web standards set the rules for the web as a whole. This guide breaks down the web design principles and 10 commandments of usability you need to follow. Want to explore more web design best practices? While the entire experience should be top-notch, that homepage entry and conversion endpoint should be flawless. Peak-End Rule: The first and last impressions of a website are what visitors remember the most. These are the most memorable and interacted-with spots.
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Serial Position Effect: Place the most critical parts at the very top or bottom of a web page. Gestalt Design Laws: The human brain takes what it sees and tries to make sense of it based on logic and order, so your design should cater to the following structure and pattern rules: Miller’s Law: Minimize visual overload by organizing content into groups (with five to nine items). Law of Prägnanz: Use recognizable shapes and elements to keep visitors from becoming confused or frustrated when they encounter something too complex to comprehend. Recommendations for the best/most popular/greatest value choice.Simplification of complex tasks into smaller, more manageable steps.Hick’s Law: Reduce overwhelm and minimize the number of steps visitors take with: There’s ample space between multiple touch targets in a single space.
So, where do you start?Įvery website you work on should adhere to the following:Īesthetic Usability Effect: People assume that a beautifully designed website is easier to use than one that’s unattractive or outdated. One of the problems with jumping into any new career is the overwhelming amount of stuff to learn. Web design principles pretty much set the rules for the game, so this should be your baseline.
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